Murray is pleased to provide Ramada with a Branduse.com Website for Brand Asset Management (BAM). The updated site http://ramada.branduse.com reflects the 2007 branding initiatives by Ramada as part of the Wyndham Hotels Group.
The site allows easy distribution of high resolution digital assets to franchise owners and their suppliers - agencies, printers, newspapers, yellow pages - with guidelines for proper brand usage and sources for volume discount purchasing.
Said Murray Vice President Wendy Flanagan, "Savvy corporations are strengthening their brand presence for greater market share, customer recognition, and investor appreciation. Brand is one of the largest intangible assets, and Ramada clearly knows it's value."